Hi Dylan,
The question was pretty vague in terms of what parts of the finance syllabus you need a case study for. So here are all the ones that I've prepared. This is by no means a definitive list, so you can definitely add your own or make up a realistic example on the day.
I haven't included any on the objectives of financial management as these can be easily made up, e.g. QANTAS stated in their financial review that they were focussing on increasing their net profit by 15% in the next 2 years etc.
Influences of Financial ManagementInternal Sources of FinanceRetained profits - ZARA utilises its retained profits to re-invest ($1 billion each year) back into the business each year which generated over $3 billion more than the previous year
External Sources of FinanceOverdraft - Woolworths uses overdrafts to buy stock which can be repaid after it is sold - maintaining liquidity and profitability as overdraft does not exceed $200,000
Factoring - Turkish Rugs Manufacturers used factoring to grow their exports. In order to improve their liquidity, they sold their accounts receivable to a factoring company which helped the firm meet their short term financial obligations as well as decrease their accounts receivable turnover ratio by 5%
Mortgage – Woolworths took out a $4m mortgage. This has allowed Woolworths to open new distribution centres around NSW to reach further locations whilst maintaining product quality due to closer proximity
Leasing – WiseTech Global has an office layout organised into many work stations. As a result, the business uses operating leases for its computers so instead of buying them and end up becoming obsolete and losing value, the business can lease and constantly update its equipment when required. This improves the business’s solvency as well.
Rights Issue – Boral, a major supplier of building products wishes to restructure its operations. As part of these plans Boral wishes to raise $440m through a $4.10 rights issue.
Share Purchase Plan – AMP used a share purchase plan where shareholders could buy shares at $4.82 which was at a 5% discount. This allowed AMP for the expansion of its operations.
ASX – IN 2009, Australia’s largest chain of department stores, Myer, went public and entered the Australian Securities Exchange. It raised approximately $2.3b from the Initial Public Offering. The ASX allowed Myer to raise large amounts of capital so that Myer could fund its aggressive expansion. This included increasing the number of stores and improving their flagship stores.
Finance companies – Apple has a scheme set up where they lease Mac, iPads, iPhones etc over 24 months to business. To do this, Apple has utilised a finance company called BOQ Finance to help fund their Apple Financial Services. As a result, the business has been able to increase the number of sales from businesses.
Influence of GovernmentCompany Taxation – Apple has an income of about $6.1b, but only $247m of that was taxable income. It paid $74m tax.
ASIC – The CBA will refund around 8400 customers approximately $7.6m after it failed to apply fee waivers and ongoing benefits to AgriAdvantage Plus package holders over a number of years. This problem was reported to ASIC under its breach reporting obligations. The problem was actually reported by CBA themselves. As a result, CBA was able to avoid any potential fines and damaged reputation if they tried to cover up the issue.
Global Market InfluencesEconomic Outlook – In 2009 the GFC caused rapid revenue declines especially in international markets leading to an 88% fall in net profit for QANTAS in 2009. It also reduced its flying capacity, reduced orders for new planes and replacing some parts of Qantas with Jetstar.
Availability of Funds – Since the GFC supply has been lower both in Australia and overseas for Qantas due to the closure of many financial institutions and lending criteria becoming stricter. Qantas was assessed to be riskier for lenders due to its reduced profits in 2014 and this affected Qantas’ availability of funds – their credit rating was higher and therefore more interest.
Interest Rates – Qantas is exposed to movements in interest rates both in Australia and overseas. An increase in interest rates increases the interest repayments Qantas pays on its borrowings. Qantas has a number of operations overseas and it was more cost effective to fund them from overseas banks due to lower interest rates.
Processes of Financial ManagementPlanning and Implementing - Qantas
- Assessing the current financial information by collecting financial data
- Using the information to frame the business plan
- Preparing financial reports
- Interpreting financial reports by comparing actual to forecast results
- Adjusting financial controls to minimise risks and losses
Monitoring and ControllingCash Flow Statement – Qantas produces cash flow statements in its Annual reports for each year. Usually it has around $3000m cash at the end of the financial year.
Balance SheetCurrent assets - $4932m
Non-current assets - $17318m
Current liabilities - $7525m
Non-current liabilities $2866m.
Income StatementSales revenue is usually around $15,000m
Fuel costs $4461m.
Net profit 2014 – -$2843m
2013 - $6m
2012 - -$244m
2011 - $249m
Financial RatiosQANTAS
Net Profit ratio – 2014- -4.2%, 2013-1.2%, 2012, 0.6%, 2011-3.7%. Profitability in the airline industry is relatively poor on average. The airline industry is both highly capital intensive and extremely competitive. Lots of costs.
Return on Owner’s Equity – 2014- -22.5%, 2013 – 3.2%, 2012 – 1.7%, 2011 – 9%
Liquidity ratio – 0.66:1 – 2014. 2010 – 0.93:1. Qantas operates on a negative working capital position, like most other airlines. Qantas holds very little cash reserves and uses the cash received to pay long term debt. Other Airlines – Air NZ – 0.98:1, Singapore 1.4:1.
Gearing – 2014 – 163%, 2013 – 83%, 2012 – 96^, 2011 – 113%, 2010 104%.
COCA COLA AMATILGearing – 2001 – 60%, 2002 – 50%, 2003 – 55%. Their solvency has improved in recent years. The company used much of the revenue from the sales of its Philippines business to pay off debt.
Efficiency – Company’s expense ratio rising from 39% to 40% from 2000 to 2003 due to investment in plant and machinery, so theoretically their efficiency will increase in the future.
Limitations of financial ReportsNotes to the financial statements – Qantas attaches comprehensive notes to its financial statements. These help stakeholders better understand the financial reports and give more clarity to Qantas’ financial position. Some information may include the term of loans, where certain assets are coming from etc. Qantas uses UNDERLYING PBT as its measure of profitability.
Debt Repayments – Qantas’ financial reports don’t give a full picture of their debt as it does not disclose when these debts have to be repaid.
Normalised earnings – Some special circumstances may distort the analysis of Qantas’ results. For example, in 2011 natural disasters and major weather events like Cyclone Yasi, the Christchurch earthquake and japan Tsunami effected Qantas’ profitability.
Valuing assets – It is difficult to value Qantas’ assets because they change over time. Qantas’ long term assets are depreciated over time but the value of these assets may not reflect their true market value.
Ethical Issues related to Financial ManagementHere you can say any business undergoes regular review through audits and through bodies such as ASIC to ensure accurate financial reports
Financial Management StrategiesCash Flow ManagementDiscounts for early payment – Harvey Norman encourages customers to pay the full amount for expensive goods such as fridges and TVs using discounts for early payment otherwise customers are charged interest for a loan or they have to sign up to an alternative credit card.
Factoring - Turkish Rugs Manufacturers used factoring to grow their exports. They were in a panic situation in their cash flow as they had run out of money and had to chase their customers aggressively to get paid. In order to improve their liquidity, they sold their accounts receivable to a factoring company.
Working Capital ManagementLeasing – Leasing more aircraft, building and plant and equipment. Leasing has freed cash that can be used elsewhere in the business. Debt market trends, tax depreciation, deterioration in aircraft residual rates and the need to provide greater fleet flexibility have increased the attractiveness of leasing. (Qantas)
Sale and lease back – Qantas is one of the few airlines in the world to own its own terminals and is considering selling and leasing them back to improve its working capital.
Control of current assets (inventory) – The value of APPLE’s inventory is calculated using the FIFO method. The value of inventory increased by 123% in 2013. This was due to the reduced demand for the iPhone 5C suggesting demand was lower than expected. As a result, Apple significantly reduced production for the 5c.
Profitability ManagementCost Controls – Expense Minimisation (Qantas)
Qantas has reduced its cost by 20% over the last 10 years by
- Cutting flying capacity and cutting services back
- Cancelling orders for new planes
- Restructuring
- Fuel conservation
- Reforming employment relations – increased use of technology, casualisation
- Outsourcing more business functions
- Encouraging more sales through the internet.
Revenue controls – Marketing Objectives (Qantas)
- Setting clear sales objectives
- Setting up a sales reporting system that reports sales figures regularly and breaks them down into business segments
- Discounting of airfares to maintain loads in a shrinking market
- Targeting different markets through Jetstar
- Increasing revenue through other services such as travel, catering and freight
- New business class services, self-service kiosks, next generation check in, new advertising campaign.
Global Financial ManagementExchange Rates (Qantas)
Qantas is exposed to various financial risks in international businesses.
- Changes in foreign exchange rates – expenditures of jet fuel, lease payments and interest repayments are usually made in a foreign currency.
- Qantas generates about 38% of revenue from other currencies.
APPRECIATION – Qantas pays less for fuel, lease repayments, loan repayments and overseas capital expenditure.
DEPRECIATION – Qantas pays more for fuel, lease repayments, loan repayments and overseas capital expenditure.
Interest Rates (Qantas)
Qantas is exposed to movements in interest rates both in Australia and overseas. An increase in interest rates increases the interest repayments Qantas pays on its borrowings. Qantas has a number of operations overseas and it was more cost effective to fund them from overseas banks due to lower interest rates.
Hedging and Derivatives (Qantas)
Forward Cover and Options – Qantas uses these to hedge future fuel purchases, future interest payments and future capital expenditure payments.
Qantas has hedged about 94% of its fuel needs for 2015. Most of these hedges are in the form of options.
Swap Contracts – Qantas earns revenue in many currencies and incurs costs especially fuel, maintenance and leasing in other countries. Swaps is another derivative used by Qantas which involves foreign currency denominated costs being paid out of revenue in the same currency. Qantas also denominates some borrowings in net surplus currencies to provide a natural hedge.
Methods of International Payment (Noventus Pty Ltd)
Payment in Advance – For its computing/electric products as it guarantees cash inflows. Noventus does this as it recently lost $10,000 in exporting products overseas without payment which had significant impact on its profitability management and liquidity which could have been used to repay debts.
There is no international legislation or body that regulates payment overseas.
Bill of exchange against payment – MIR-AUS is a company specialising in installation of ink systems for printers. They import a large amount of ink from overseas companies and therefore it can be risky if payment is sent before the quality of the ink is checked. When the business picks up the ink, a bill against payment is used so that MIR-AUS can inspect the ink delivered before accepting and paying for it.
Sorry, that was a bit excessive. But I hope this was of some help to you
Good luck[/list][/list]