Explain how profitability management strategies contribute to the objectives of financial management?
This is for an assessment task, can anyone suggest how to approach the question?
Hi!!
Profitability is a measurement of the business' efficiency regarding sales revenue and cost of goods sold.
The objectives of finance is to effectively manage the resources of the business to achieve their goals. The obvious one here would be to maximise profits. To maximise profits, you have to reduce expenses and your cost of goods sold, which perfectly relates to profitability.
Management of profitability is to ensure that the business can generate a high enough sales revenue with the product they are selling, and that they don't pay too much for materials in which they make products with (COGS).
Maximising sales revenueThis overlaps into the marketing aspect of business.
-How can a business promote its product better to get more customers to buy it? You can talk about branding, relationship marketing, product differentiation, price points, etc.
-Could they increase the price of their product?
PROS:-Perception of higher quality (psychological influence). Eg. Apple.
-Generate more profit per unit.
CONS-Some products have very high elasticity (supply/demand sensitivity to changes in price).
Eg. Luxury goods decrease in demand when prices go up, whereas things like petrol don't decrease demand if prices go up. (This is an economics topic)
-Customers may switch to competitors if prices are higher.
Minimising COGS-Could you find cheaper items at different suppliers? But newer suppliers do not have pre-established trust, and may not let you buy on credit until they can trust you. This affects the flexibility of the business operations.
-Offer the current suppliers to pay early for any debts in exchange for discounts. This can improve relationships and the business' financial working capital.
-How about you re-negotiate your contract with the current suppliers?
This may reduce COGS, but it may put off the suppliers, which strains relationships.
Ultimately, these are all ways a business can use to improve their profitability, by either increasing revenue or by decreasing COGS. Management for profitability can ensure that maximum efficiency can be achieved to generate the maximum profits to contribute to business success.
Good luck with your assessment!!