Elyse
Could you please outline how to write an effective creative. I wrote one but it is terrible
What i did was that I set up the scene.
Like i mean,
that i thought that
You show something thats wrong with the person and then a discovery happens which generates a renewed understanding of the familiar. but its wrong. s
the whole creative is supposed to be about discovery.
My story is essentially about a mother who lost her family in a tsunami, and now has gone back to the beach in front of the hotel where they stayed. She hurls wires into the ocean but she sees a toy that belonged to her younger son. So she looks for more and more remnants of their past. And she gets frustrated coz all she manages to find is alcohol and smokes. so she keeps getting drunk.. and then one morning she gets up to scavenge. But she trips over a bump in the sand. She's so annoyed she wants to find out what made that bump and she starts digging and she has a flashback about the last time they were on the beach. And when she comes out of the flashback she feels so tired from digging. that she just falls in.
My discovery was supposed to be that she realises that there was nothing in the hole.. and that she (literally and figuratively) dug a hole for herself. So she throws away the alcohol and climbs out of the hole.
This is where the creative ends. and also, its written as a feature article.
But the creative is supposed to be about the consequences of discovery and my discovery is too late. So would you please help me out as to how to solve this problem..
Thank you