Marketing Business Report Assessment

[heatherrose]

This is the 'question' we've been given:

You are a marketing consultant at a leading marketing company and have been engaged by Alan Joyce, Chief Executive Officer of Qantas to prepare a business report on the marketing strategies at Qantas.

You are to prepare a Business Report addressing the following:
•   Explain the influences that impact the marketing decisions of Qantas.
•   Propose and justify an effective new marketing strategy - product, price, promotion, place, people, processes and physical evidence - that Qantas could implement to respond to the influences discussed to improve its performance in the global market.

How do I tackle this question?

[brenden]

This is the 'question' we've been given:

You are a marketing consultant at a leading marketing company and have been engaged by Alan Joyce, Chief Executive Officer of Qantas to prepare a business report on the marketing strategies at Qantas.

You are to prepare a Business Report addressing the following:
•   Explain the influences that impact the marketing decisions of Qantas.
•   Propose and justify an effective new marketing strategy - product, price, promotion, place, people, processes and physical evidence - that Qantas could implement to respond to the influences discussed to improve its performance in the global market.

How do I tackle this question?

Imo, it's always best to split essay questions up into things more manageable so your brain only has to consider one concept at a time.

For example:

What influences the marketing decisions of Qantas? Explain.

Propose an effective new marketing for strategy for Qantas.

Justify the marketing strategy you have proposed.

How would this improve the company's performance in the global market?

Address each of these in order. You could event structure one small paragraph for each question or so one. What do you think? Let me know!