This works for me (to a large extent, except awards are fairly important now because I'm aiming for academic postgrads), but not necessarily everyone else.
1. Do extra-curricular activities, get involved in non-study things (like running for committee positions for university society or work experience) or build up other skillsIt takes the pressure off from having to win awards or topping your subjects, as you now have other skills/achievements to build your resume upon, not just your grades (a main, but not only reason why many people want to win awards is to boost their resume/employability). The trade-off between good extra-curriculars and slightly lower grades reaps benefits in most cases (unless you want to go into academia). Also, the expectation and pressure to win awards is only natural if you spend all your time studying.
2. See winning awards as icing on the cake rather than the goalI just think that gaining a good grasp of the subject material, gaining new knowledge and important skills should be prioritised. If you get good subjects grades through trying your best, I don't think you should be disappointed. In order to win an award, you need good grades which generally requires the extensive process of understanding the material and grasping the skills. So really, winning an award is a secondary matter.
3. Try to remove yourself from the bragging/humblebrag culture In my opinion, the need to brag and the culture around it affects the way you value your achievements and the way to see yourself as a person. In some cases, people try hard to win awards to be acknowledged and praised by other people. I feel as though it's impossible to brag and actively acknowledge people's achievements without comparing people and achievements. Just know that you are way more than an award
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