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Hey!!!!!!!!affordability refers to how easy it is for the user see what they have to do. It sort of relates to usability, but can be differentiated by how obvious it is for the user to do what they need to do. For example, this could be ordering segments of an app menu according to how often a user is likely to use them. Security specifically refers to the fact that user data and info could be kept safe. This is hard to illustrate with design, but could be shown with a log on prompt or something. Marketability refers to how easily it can be sold to users. For example if there were emojis and bright colours all over the app, it could increase the marketability to children.Sorry for the late reply, but i hope this helps!!!!!!