Visual Communication Analysis Task: To analyse and evaluate the effectiveness of a range of visual communications.
Will contribute 20 marks for unit 3; other marks will be 20 from professional practice and 60 from folio. There are 100 marks in total. Here are 9 dot points you should/can include in your analysis. Our school wrote the analysis in an essay format, and I basically typed out points that I thought were important to include and just wrote how/where is was used in the VC and to what effect.
1. Describe the example: what it is, how it is used to communicate information and ideas
- Description; seek to inform or attract specific audience and have a clear purpose?
- It is a combination of observation, description and analysis
- This part is a general overall of what you will be talking about. Here, you also first introduce the piece(s) you will be analyzing
2. Target Audience: - Age • Age groups are estimated
• Always give a bracket range group even if your guess it slightly off; be reason with as well, eg, Girlfriend Magazine is for 13-16 year olds.
• You will never say it is for all/a broad audience
• Marks will be taken off it you write this.
- Gender• Traditional Female/Male
• Dominantly male
• Dominantly Female
• Eg. This VC is targeted to both females and males, however, the use of the colours red and orange suggest it is a dominantly female event.
• EXAMPLE and REASON must be given to what you say
- Social economic status/ Location/Religion • High/Low S.E background
• What is there to suggest this?
- Special Interest• Promotions for special events (wine festival, music festival, concert, etc) could be used
• Eg, with the concert event: the target audience would be people who like the band hence, the special interest
3. Purpose: (examples) - Advertise• Product or service (selling)
- Promote• Event
• Organisations
- Depict• Visual animation
• Picture
- Teach• Occurs when there is learning concerned
- Inform• Inform public
• Inform Information
- Explain • Explaining something
- Guide • Eg, indentify location
4. Context: (examples) - Context refers to location
- Where is the VC located? • Books, Internet, Magazine
- Who is the target audience?• Music Store = young people
• Poster located in a pub = people over 18
- What impact those the locations have on the appearance of the VC?• If it is on a billboard, and located near a station = large fonts
• If it is a magazine ad = less font used
5. Standards and Conventions- Expected ways which we expect to see something, do something
- Convention example• Titles are bigger than the story in newspaper articles
- Standard examples• Colours are used for company logos
• Models have to be a certain standard to promote beauty
6. Materials, Methods, Media - where do you see it? How are they used? To what effect?
[IMG]http://img152.imageshack.us/img152/6766/page1w.th.jpg[/img]*taken from vce study design
7. Design Elements and Principles - where do you see it? How are they used? To what effect?
(refer to Design elements and principle thread) :
http://vcenotes.com/forum/index.php/topic,9352.0.html 8. Gaining and maintaining Interest- These are used to gain and maintain our interest. These may include:
- Shock value; controversial/shocking imagery leads to outrage and media publicity
- Humour and wit; laughs/smiles will be remembered and passed on
- Design elements and principles; enhance human emotions
- Brand power; logos and brands are easily remembered
- Emotions; stirs human emotions
9. Evaluation - What is the final presentation? • Poster, map, graph
• Brochure, package, signage, multimedia
• (see sheet for more)
- What is the quality and function of the final presentation/VC like?
- Did the VC achieve its aims and purpose?
- What is it considered a good VC?
- Summarise the important points mentioned already
- Back up the points with examples and reason
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