How may individuals not be able to learn(demonstrate knowledge or skills) via observational learning?
Is the task being too complex the only way individuals may not be able to learn something via observational learning??
An individual won't be able to learn via observational learning if they cannot pass through any one of the 5 stages of observational learning. Recall these stages:
Attention: for learning to occur, one must actively watch the model's behaviour to recognise the distinctive features of the behaviour. More likely to imitate models who are:
Perceived as positive, are liked
Observer perceives themselves to have similar characteristics to the model
Model is familiar to the observer
Model's behaviour is visible, stands out against other models
Observer perceives that they can imitate the behaviour
Retention: the learner must keep and form a mental representation of the model's behaviour to remember it.
Reproduction: after observation, the learner must have the physical and mental capability to imitate the behaviour that has been observed.
Motivation: the learner must want to perform the behaviour. Unless a reward is given for performing the behaviour, they are unlikely to want to do it.
Reinforcement: there must be the prospect of a positive consequence for the learner. Reinforcement influences the motivation to reproduce the behaviour and increases the likelihood of reproducing the behaviour.
For example, if the learner does not pay attention to the model's behaviour they will be unable to proceed and thus will not go through the entirety of the model and consequently won't learn anything. Similarly, if the learner doesn't have the mental + physical capacity to produce the behaviour (i.e. it is too complex) then they will not be able to learn the behaviour.